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Who Is Albert Bandura?

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Social Psychologist Albert Bandura explains the way people learn from their peers and leaders. The principles from his Social Learning Theory are often discussed as "role modeling." Unfortunately, many of the valuable concepts he defines are left out of the discussion. Web-designers, entrepreneurs, and online businesses can apply these principles by thinking about their social networks as peer environments. They may even draw on analogies derived from family and classroom environments.

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Filed under  //   albert bandura   business   classroom   consumer   family   learning   peer   psychologist   psychology   social learning theory  
Posted November 17, 2009
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How Does Behavior Modification Work?
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Social media users and shoppers are influenced by behavior modification principles in the same ways that dogs and other animals are trained. It is possible to shape user behaviors toward a desired behavior. When web designers and marketers use principles from learning psychology, they are able to influence online consumer behavior in ways productive for both the consumer and the business.

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Filed under  //   behavior   behavior   business   consumer   psychology   web-design  
Posted November 17, 2009
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Self-Esteem: What It Is and How You Can Get Some

People make choices. They have a sense of self or some idea of who they are. The attitude people have about themselves influences the choices they make. We talk about that attitude almost without conscious understanding. But that sense of self motivates our choices. Here's a concept that helps us understand the relationship between self and choice. Self-Esteem is a product of that relationship.

Self-Esteem: You hear the word and people talk like they know what it means. You might even be one of them.

But what is it? Self-Esteem:

  1. Something we say people need
  2. Something we say people have or
  3. Something we say people don't have enough of...and
  4. Something we say makes a difference

So, what exactly is it and how do you get it?

Self-esteem is not the same thing as self-centered. In fact, self-centered behavior is a signal that a person is in need of self-esteem.

Here's a link to Self-Esteem: What It Is and How You Can Get Some, a Squidoo Lens I wrote about the concept. There you'll find a description of self-esteem, how it originates, and how you can benefit from understanding self-esteem.

 

 

 

 

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Filed under  //   attitude   behavior   psychology   self-esteem   social media   squidoo  
Posted November 16, 2009
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Self-Efficacy

Self-efficacy is the belief in your own capacity to succeed in specific circumstances. For example, researchers have shown people have computer self-efficacy. That is to say, they believe they have the ability to use computers.

Self-efficacy is believed to be a more accurate predictor of behavior than personality measures. This is because self-efficacy is much more specific and measures behavior that is situational and transitional. Personality measures represent long-term, enduring patterns of behavior.

Self-efficacy is measurable. Researchers are able to construct tests which accurately measure self-efficacy. With a properly constructed test, it is possible to compare one computer user's self-efficacy with another users.'

Computer of self-efficacy is one of several tools used to study computer users' behavior. One advantage of using self-efficacy constructs to study behavior is the level of detail they provide. Properly constructed, self-efficacy measures may be used to enhance information gathered from focus groups and tools like Google Analytics.

More about using multiple measures to understand behavior will follow in future posts.

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Filed under  //   behavior   focus groups   psychology   research   self-efficacy   social learning  
Posted November 13, 2009
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Stages of Behavior Change

One way to understand how people, families, groups, teams, and organizations change is to use a theory to interpret what you're observing. The transtheoretical model of change describes change by using terms that name distinct stages of change. Those stages are:

  1. Precontemplation--the period when people are not anticipating making the specified change.
  2. Contemplation--the period when people are intending to change sometimes during the next few months.
  3. Preparation--the period when people are intending to take action to initiate the change in the near future.
  4. Action--the period when people have made specific (overt) modifications in their behavior within the last few months.
  5. Maintenance--the period when people are working to prevent relapse to prior habits or behavior patterns (usually a time period from a few months to five years in length).
  6. Termination--the period when people have zero temptation and 100% self-efficacy for preventing returning to the behavior(s) that existed prior to the Action stage.

Future posts will describe the processes of change and self-efficacy.

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Filed under  //   action   behavior   change   contemplation   maintenance   precontemplation   preparation   process   self-efficacy   stages   termination  
Posted November 11, 2009
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What is Social Learning?

Albert Bandura, the social learning theorist, tells us that people learn three ways. We learn by:

  1. Observing others perform the task.
  2. Imitating the way others complete the task.
  3. Mentally rehearsing the task.

The relationships we have with others are the contexts where we learn.

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Filed under  //   Bandura   imitating   mentally rehearsing   observing   relationships   social learning  
Posted November 10, 2009
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The Motivated Blogger: Describing What Makes People Tick

Five reasons why it's good to understand learning and motivation.

  1. You'll know how your loved ones make they're decisions.
  2. You'll know what to expect next.
  3. You'll be more effective as a member of a team.
  4. You'll be able to set goals and attain them.
  5. You'll be able to lead.

Future posts will describe learning theory, motivation, life-span development, perception, cognition, intelligence and tips about how to use that information.

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Filed under  //   decisions   goals   learning   motivation  
Posted November 8, 2009
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